Bark and Co BarkBox office tour – Business Insider
Welcome to Bark & Co, where dogs come first.Emmie Martin/Business Insider
The company secured $60 million in funding in May, adding to the $17 million raised previously, and expects to double its year-over-year revenue in 2016. Check out what a day in the Bark & Co life is like below.
Known for its flagship brand BarkBox, a subscription service that caters to dogs and their owners, Bark & Co now oversees three additional brands — ecommerce site BarkShop, media outlet BarkPost, and dog-friendly event service BarkLive — and has surpassed a $100 million revenue run rate. .
At Bark & Co, it’s all about the dogs. Founded in 2012 by Carly Strife, Matt Meeker, and Henrik Werdelin, Bark & Co takes aim at the dog parent niche, building all-natural toys, producing dog-centric content, and planning events that, yes, you should bring your dog to. The ultimate goal? To become the “Disney for dogs.”
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Business Insider recently toured the company’s New York City headquarters to see how Bark & Co lives its brand, from massive piles of dog toys to sneaky canine treats to a regular rotation of furry coworkers
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Posted by admin on August 3rd, 2016 :: Filed under Uncategorized
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